Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

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Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

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Format: Hardcover

Publisher: McGraw-Hill

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The following ISBNs are associated with this title:

ISBN - 10: 007145750X

ISBN - 13: 9780071457507

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From the Publisher

Web-focused strategies for turning a company's customer list into its most powerful competitive advantage

For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more.

Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book's data and techniques. This substantially revised third edition features:

  • A completely new chapter on modeling and appended data
  • New details on fast-changing Web technologies and marketing
  • Updated material on prospecting, warehousing, and filtering
  • In-depth discussion of prospect databases, one of marketing's newest and most promising innovations

Used books: 9 more copies of this item are available

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: McGraw-Hill

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007145750X Item in good condition and ready to ship!

$5.82

Strategic Database Marketing

Strategic Database Marketing

by Hughes

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Publisher: MCG

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$8.02

Strategic Database Marketing

Strategic Database Marketing

by Hughes

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Format:

Publisher: MCG

Seller Comments:

Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$9.14

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: McGraw-Hill

Seller Comments:

Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material.

$9.69

Strategic Database Marketing

Strategic Database Marketing

by Arthur Middl Hughes

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Format: Hardcover

Publisher: MCGRAW HILL INC *

Seller Comments:

This book is in good condition, clean copy with light amount of wear. Same day shipping. Thank you.

$11.95

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: McGraw-Hill

Seller Comments:

Brand New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from book warehouse unread, sealed in plastic, exact artwork as listed,

$17.44

Strategic Database Marketing

Strategic Database Marketing

by Arthur Middleton Hughes

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Condition:

Format: Hard cover

Publisher: McGraw-Hill Companies

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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Glued binding. Paper over boards. With dust jacket. 437 p. Contains: Illustrations.

$17.62

Strategic Database Marketing

Strategic Database Marketing

by Arthur Middleton Arthur M.; Hughes Hughes

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Condition:

Format: Hardcover

Publisher: McGraw-Hill

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Book The book looks like new, unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. The book itself is very nice.

$38.70

Strategic Database Marketing

Strategic Database Marketing

by Arthur Middleton Arthur M.; Hughes Hughes

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: McGraw-Hill

Seller Comments:

pp. 437. The book looks like new, unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. The book itself is very nice.

$38.70

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