"25 Sales Mistakes is essential for any professional or
organization committed to sales excellence."
--Michael A. Berman, Chief Operating Officer, Outside Ventures
In the newest edition of this valuable manual, Stephan Schiffman
offers updated advice to salespeople about getting prospects and
making the sale. It''s not just what you do--it''s what you don''t
- Don''t sell against a competitor
- Don''t be satisfied
- Don''t stop getting ideas
- Don''t use boilerplate proposals
- Don''t overuse e-mail
The book also includes a new introduction and updated text.
Schiffman offers salespeople the kind of advice--from listening to
the client to following up on the sale--that has made him the best
corporate sales trainer today. With Schiffman''s book in their
pocket, salepeople can avoid common blunders and make the