The Advanced Dictionary of Marketing Putting Theory to Use

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The Advanced Dictionary of Marketing Putting Theory to Use

by Scott Dacko

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Publisher: OUP Oxford

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The following ISBNs are associated with this title:

ISBN - 10: 0199286000

ISBN - 13: 9780199286003

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From the Publisher

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term''s knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe''s Law, Moore''s Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner''s Curse.

Used books: 4 more copies of this item are available

The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by Scott Dacko

Availability: Ships within 1 week

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Format: Paperback

Publisher: Oxford University Press

Seller Comments:

0199286000 LIKE NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on bottom/exterior edge of pages. Tracking is not available for orders shipped outside of the United States. If you would like to track your domestic order please be sure to select the Priority/Expedited Shipping option.

$58.78

The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by Scott G Dacko

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Format: Trade paperback

Publisher: Oxford University Press, USA

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Trade paperback (US). Glued binding. 601 p. Contains: Illustrations, black & white, Tables, black & white.

$82.79

The Advanced Dictionary of Marketing: Putting Theory to Use

The Advanced Dictionary of Marketing: Putting Theory to Use

by Scott G Dacko

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Oxford University Press, USA

Seller Comments:

Trade paperback (US). Glued binding. 601 p. Contains: Illustrations.

$90.72

The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing

by Scott Dacko

Availability: Ships within 1 week

Condition:

Format:

Publisher: Oxford University Press, USA

Seller Comments:

2008. Paperback......We ship daily from our warehouse.

$90.86

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