Advertising Concept Book (Second Edition)

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Advertising Concept Book (Second Edition)

by Pete Barry

Used & Rare price

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Availability: Ships within 1 week

Publisher: Thames & Hudson

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The following ISBNs are associated with this title:

ISBN - 10: 0500290318

ISBN - 13: 9780500290316

Seller Comments:

[ No Hassle 30 Day Returns ] [ Edition: Second Edition ] Publisher: Thames & Hudson Pub Date: 7/1/2012 Binding: Paperback Pages: 296.

From the Publisher

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.

For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns.

An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.

Used books: 4 more copies of this item are available

Advertising Concept Book (Second Edition)

Advertising Concept Book (Second Edition)

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Thames & Hudson

Seller Comments:

Ships same or next business day. We ship to APO/FPO. Choose Expedited shipping and receive in 2-6 business days.

$25.54

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$30.26

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$31.14

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$31.14

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