Advertising Concept Book (Second Edition)

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Advertising Concept Book (Second Edition)

by Pete Barry

Used & Rare price

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Availability: Ships within 1 week

Format: Paperback

Publisher: Thames & Hudson

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The following ISBNs are associated with this title:

ISBN - 10: 0500290318

ISBN - 13: 9780500290316

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From the Publisher

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.

For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns.

An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.

Used books: 11 more copies of this item are available

Advertising Concept Book (Second Edition)

Advertising Concept Book (Second Edition)

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Thames & Hudson

Seller Comments:

Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority.

$26.55

Advertising Concept Book (Second Edition)

Advertising Concept Book (Second Edition)

by Pete Barry

Availability: Ships within 1 week

Condition:

Format:

Publisher: Thames & Hudson

Seller Comments:

May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing.

$27.65

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$30.92

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$30.92

Advertising Concept Book (Second Edition)

Advertising Concept Book (Second Edition)

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: Thames & Hudson

Seller Comments:

0500290318 Brand New. Friendly Return Policy. A+++ Customer Service!

$32.74

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$36.42

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Thames & Hudson

Seller Comments:

Trade paperback (US). Glued binding. 296 p. Contains: Illustrations.

$37.76

Advertising Concept Book (Second Edition)

Advertising Concept Book (Second Edition)

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: Thames & Hudson

Seller Comments:

0500290318 Special order direct from the distributor.

$38.54

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade Paperback

Publisher: Thames & Hudson

Seller Comments:

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time. For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns. An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals. Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking. Dynamic Graphics + Create.

$39.95

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Trade Paperback

Publisher: Thames & Hudson

Seller Comments:

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time. For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns. An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals. Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking. Dynamic Graphics + Create.

$39.95

Advertising Concept Book

Advertising Concept Book

by Pete Barry

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Thames & Hudson

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$51.38

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