Visionary activist and author Jeremy Rifkin
exposes the real stakes of the new economy, delivering "the
clearest summation yet of how the Internet is really changing our
lives" (The Seattle Times
Imagine waking up one day to find that virtually every activity
you engage in outside your immediate family has become a "paid-for"
experience. It''s all part of a fundamental change taking place in
the nature of business, contends Jeremy Rifkin. After several
hundred years as the dominant organizing paradigm of civilization,
the traditional market system is beginning to deconstruct. On the
horizon looms the Age of Access, an era radically different from
any we have known.