The Best of Branding: Best Practices in Corporate Branding

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The Best of Branding: Best Practices in Corporate Branding

by James R. R. Gregory

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Format: Hardcover

Publisher: McGraw-Hill

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The following ISBNs are associated with this title:

ISBN - 10: 0071403299

ISBN - 13: 9780071403290

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Selection as wide as the Mississippi.

From the Publisher

In "The Best of Branding," branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today''s most influential and exhaustive database on what works, what doesn''t, and why.. .

In-depth interviews with the executives responsible for today''s most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more..

Used books: 5 more copies of this item are available

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James Gregory

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: McGraw-Hill

Seller Comments:

Very good condition book with only light signs of previous use. Sail the Seas of Value.

$5.82

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James Gregory

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Condition:

Format:

Publisher: McGraw-Hill Companies

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Like New condition. Like New dust jacket.

$6.36

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James Gregory

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: McGraw-Hill

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.14

The Best of Branding: Best Practices in Corporate Building

The Best of Branding: Best Practices in Corporate Building

by James R. Gregory

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Condition:

Format: Hardcover

Publisher: McGraw-Hill

Seller Comments:

Inscribed by author to Michael Grissom. New with slight imperfections or used with very minimal signs of wear.

$51.01

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James Gregory

Availability: Ships within 1 week

Condition:

Format:

Publisher: McGraw-Hill Companies

Seller Comments:

McGraw-Hill, 10/21/2003, Hardcover, Signed Copy Collectible-Very Good. Very Good dust jacket. Signed/Inscribed by author on title page.

$114.96

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