The Brand Glossary

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The Brand Glossary

by Interbrand Interbrand

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Format: PAPERBACK

Publisher: Palgrave Macmillan

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 1403998094

ISBN - 13: 9781403998095

Seller Comments:

1403998094 PAGES IN EXCELLENT CONDITION-I SHIP FAST-light edge wear-(Clean Pages)-Paperback-

From the Publisher

Brand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain.

Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and marketing practitioners, branding professionals, executives, academics, and students.

Much more than a glossary, this is an invaluable companion for all those creating and managing brands. The comprehensive list of terms covers each subject in appropriate and manageable detail. It contains illustrations big and small, brand facts, and relevant quotes - all to help communicate the practice of branding. From the outset, the glossary was intended to be more than just a dusty reference book to be left on a shelf. In fact, the branding professionals who contributed to the glossary hope you wear it out by marking up the pages, highlighting key ideas, doodling to inspire a new creation, and scribbling ideas for that next great brand.

Used books: 1 more copy of this item is available

The Brand Glossary

The Brand Glossary

by Interbrand

Delivered in 3-5 weeks

Condition:

Format: PAPERBACK

Publisher: Palgrave Macmillan

Seller Comments:

1403998094 Brand New Softcover Edition. Please allow 4-14 business days to arrive. We do not ship in PO BOX APO AND FPO.

$90.65

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