The Commercialization of American Culture: New Advertising, Control and Democracy

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The Commercialization of American Culture: New Advertising, Control and Democracy

by Matt Mcallister

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The following ISBNs are associated with this title:

ISBN - 10: 0803953801

ISBN - 13: 9780803953802

Seller Comments:

Good condition. Highlighting inside.

From the Publisher

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors'' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

Used books: 10 more copies of this item are available

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Matt Mcallister

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Format: Paperback

Publisher: SAGE Publications, Inc

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$8.69

The Commercialization of American Culture New Advertising, Control and Democracy

The Commercialization of American Culture New Advertising, Control and Democracy

by Matt Mcallister

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Format: Softcover

Publisher: SAGE Publications, Inc

Seller Comments:

0803953801. Flattened crease across lower corner point of back cover.; 8vo 8"-9" tall; 296 pp.

$16.50

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Mcallister Matthew P.

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Seller Comments:

Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Your purchase also supports literacy charities.

$17.64

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Mcallister Matthew P.

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Seller Comments:

Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.

$17.64

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Matthew P. Mcallister

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Sage Publications

Seller Comments:

This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.

$18.25

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Matt Mcallister

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: SAGE Publications, Inc

Seller Comments:

Expedited shipping is available for this item!

$23.13

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Matthew P. Mcallister

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Format: Trade Paperback

Publisher: Sage Publications, Inc.

Seller Comments:

8vo-over 7¾"-9¾" tall. "THE COMMERCIALIZATION OF AMERICAN CULTURE explores the nature of these changes and the reasons for their emergence, investigating the control advertising has over viewer behavior and the future of computer marketing. Looking at the role of advertising in society from a critical perspective, author Matthew McAlister discusses the implications of these changes in relation to issues of commercial and social power and the function of the democratic process. " This book has 296 pages.

$30.93

The Commercialization of American Culture: New Advertising, Control and Democracy

The Commercialization of American Culture: New Advertising, Control and Democracy

by Matt Mcallister

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: SAGE Publications, Inc

Seller Comments:

Expedited shipping is available for this item!

$40.50

The Commercialization of American Culture

The Commercialization of American Culture

by Matthew P. Mcallister

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Format: PF

Publisher: Sage Publications

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$77.30

The Commercialization of American Culture: New Advertising, Control, and Democracy

The Commercialization of American Culture: New Advertising, Control, and Democracy

by Matthew P McAllister

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Condition:

Format: Trade paperback

Publisher: Sage Publications (CA)

Seller Comments:

Trade paperback (US). Glued binding. 292 p.

$78.41

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