The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

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The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

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Format: Hard cover

Publisher: FT Press

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The following ISBNs are associated with this title:

ISBN - 10: 0133092089

ISBN - 13: 9780133092080

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 294 p. Contains: Figures.

From the Publisher

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

 

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

 

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide.

 

You'll master innovative new ways to grab consumers' attention and wallets fast…make your experiences wannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market all forms of entertainment.

Used books: 10 more copies of this item are available

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: FT Press

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 294 p. Contains: Figures.

$51.61

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman Pat Esgate

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Format: Hardcover

Publisher: Financial Times/ Prentice Hall

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A very good copy of this book In stock and despatched from the UK. NB: All orders from the USA and Canada have to be sent via the Alibris depot in the UK and are then sent to the customer by Alibris in the USA. Until the book is received in the USA Alibris warehouse your order will show as Pending. Expected delivery dates are contained in the Help section of this site and in the confirmation email.

$61.10

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: FT Press

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 294 p. Contains: Figures.

$65.85

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: FT Press

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 294 p. Contains: Figures.

$71.85

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

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Condition:

Format:

Publisher: FT Press

Seller Comments:

TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$76.39

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: FT Press

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 294 p. Contains: Figures.

$77.48

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

by Pat Al; Esgate Lieberman

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Condition:

Format: Hardcover

Publisher: FT Press

Seller Comments:

0133092089 Special order direct from the distributor.

$79.70

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

by Pat Esgate Al Lieberman

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Condition:

Format:

Publisher: FT Press

Seller Comments:

Some shelf wear, some highlighting/writing, no cd or code.

$81.49

The Definitive Guide to Entertainment Marketing

The Definitive Guide to Entertainment Marketing

by Patricia Al; Esgate Lieberman

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Format:

Publisher: FT Press

Seller Comments:

2013. 2nd Edition. Hardcover......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$82.91

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Financial Times/ Prentice Hall

Seller Comments:

Book New and in stock. 6/28/2013.

$88.99

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