The Fall of Advertising and the Rise of Pr

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The Fall of Advertising and the Rise of Pr

by Al Ries

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Format: Hardcover

Publisher: Harper Business

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The following ISBNs are associated with this title:

ISBN - 10: 0060081988

ISBN - 13: 9780060081980

Seller Comments:

Nearly brand new book that shows only slight signs of wear. Selection as wide as the Mississippi.

From the Publisher

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why

  • advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
  • the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
  • advertising should only be used to maintain brands once they have been established through publicity.
  • Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Used books: 55 more copies of this item are available

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The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

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Condition:

Format: Hardcover

Publisher: Harper Business

Seller Comments:

Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

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Format: Hardcover

Publisher: Harper Business

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A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

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Condition:

Format: Hardcover

Publisher: Harper Business

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Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

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Format: Hardcover

Publisher: HarperBusiness

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Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

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Condition:

Format: Hardcover

Publisher: Harper Business

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Nice condition with minor indications of previous handling. Book selection as BIG as Texas.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

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Publisher: HarperBusiness

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[ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: Reprint ] Publisher: Collins Pub Date: 8/20/2002 Binding: Hardcover Pages: 320.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Ries Al Ries

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Format:

Publisher: HarperBusiness

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Dust Jacket present. VERY GOOD with minimal wear to cover and pages. Binding fully intact. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text.

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: HarperBusiness

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Hardcover. NEW BOOK! Shipped via USPS with Delivery Confirm for all US orders to include the continental 48 states plus Hawaii, Alaska, Guam, Puerto Rico, American Samoa, US Virgin Islands and all APO & FPO military addresses. Orders are shipped from San Francisco, CA. International orders are shipped via USPS AIRMAIL LETTER POST in most cases and usually takes 7-14 days to arrive depending on how backed up your local Customs Office is. All orders processed within 2 business days, with most o.

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The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

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Condition:

Format: Hardcover

Publisher: HarperBusiness

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0060081988 Item in good condition and ready to ship!

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

$6.09

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Sewn binding. Cloth over boards. 320 p. Contains: Illustrations.

$6.05

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Ries Al Ries

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Publisher: HarperBusiness

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HarperBusiness, 08/20/2002, Hardcover, Acceptable condition. Good dust jacket. Writing inside.

$6.67

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Ries Al Ries

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Format:

Publisher: HarperBusiness

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HarperBusiness, 08/20/2002, Hardcover, Like New condition. Very Good dust jacket.

$6.67

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

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Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

0060081988 Excellent Buy! ! !

$7.25

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

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Format:

Publisher: HarperBusiness

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Includes everything it's supposed to include. May have minor shelf wear and/or a remainder mark.

$7.26

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$7.83

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