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From the Publisher
As instructive as it is innovative, Unlabel will empower
you to channel your creativity, find the courage to defy
convention, and summon the confidence to act and compete in any
This visual blueprint will teach you how to grow both creatively
and commercially by testing your personal brand against the
principles of the Authenticity Formula.
Marc Ecko shares the bruising mistakes and remarkable triumphs that
reveal the truth behind his success, growing from a misfit kid
airbrushing T-shirts in his parents' garage to the bold creator of
two hugely successful branded platforms-Ecko Unltd. and Complex
Media. As Ecko explains, it's not enough to simply merge your inner
artist with business savvy, you must understand the anatomy of a
brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own
voice by overcoming fear and taking action, what it means to
deliver on your promises, why failure is essential, how to
understand how your product or service makes people feel, and how
to recognize if your nostalgia for the past is hampering your
ability to envision your future.
Unlabel is a bold and honest approach to building an
authentic personal brand, growing a bootstrap start-up into a