What Chinese Want

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What Chinese Want

by Tom Doctoroff

Used & Rare price

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Availability: Ships within 1 week

Format: Paperback

Publisher: Palgrave Macmillan

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The following ISBNs are associated with this title:

ISBN - 10: 1137278358

ISBN - 13: 9781137278357

Seller Comments:

New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory.

From the Publisher

Today, most Americans take for granted that China will be the next global superpower. But despite the nation''s growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson''s (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs-or anyone else who wants to know what makes the Chinese tick. From the new generation''s embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government''s hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Used books: 11 more copies of this item are available

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

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Format: Trade paperback

Publisher: Palgrave MacMillan

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$17.50

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$17.50

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$19.28

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: Palgrave Macmillan Trade

Seller Comments:

1137278358 Brand New. Friendly Return Policy. A+++ Customer Service!

$19.93

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$20.12

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Palgrave Macmillan

Seller Comments:

A new, unread, unused book in perfect condition with no missing or damaged pages. Shipped from UK. Orders will be dispatched within 48 hours of receiving your order. Orders are dispatched Monday-Friday. FREE Returns service (for UK customers) for books upto 2kg please contact us for details.

$22.85

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Palgrave Macmillan

Seller Comments:

A Brand New copy, unused and unread.

$23.66

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$31.16

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

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Condition:

Format: PAPERBACK

Publisher: Palgrave Macmillan Trade

Seller Comments:

1137278358 New Book. Please allow 4-14 business days to arrive.

$31.74

What Chinese Want

What Chinese Want

by Tom Doctoroff

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Format: PAPERBACK

Publisher: St Martins Pr

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$32.08

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Availability: Ships within 1 week

Condition:

Format:

Publisher:

Seller Comments:

2013. Reprint. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$35.11

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