What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

by Denise Lee Yohn

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The following ISBNs are associated with this title:

ISBN - 10: 111861125X

ISBN - 13: 9781118611258

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 262 p.

From the Publisher

Discover proven strategies for building powerful, world-class brands

It''s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built-and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn''s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world''s best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Used books: 9 more copies of this item are available

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

by Denise Lee Yohn

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Jossey-Bass

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 262 p.

$25.13

What Great Brands Do: the Seven Brand-Building Principles That Separate the Best From the Rest

What Great Brands Do: the Seven Brand-Building Principles That Separate the Best From the Rest

by Denise Lee Yohn

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Jossey-Bass

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111861125X Brand New. Friendly Return Policy. A+++ Customer Service!

$29.56

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

by Denise Lee Yohn

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Jossey-Bass

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 262 p.

$31.73

What Great Brands Do: the Seven Brand-Building Principles That Separate the Best From the Rest

What Great Brands Do: the Seven Brand-Building Principles That Separate the Best From the Rest

by Denise Lee Yohn

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Jossey-Bass

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111861125X Special order direct from the distributor.

$34.17

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

by Denise Lee Yohn

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Jossey-Bass

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 262 p.

$35.55

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

by Denise Lee Yohn

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Jossey-Bass

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Glued binding. Paper over boards. With dust jacket. 262 p.

$40.18

What Great Brands Do

What Great Brands Do

by Denise Lee Yohn

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Format: HARDCOVER

Publisher: John Wiley & Sons Inc

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$42.28

What Great Brands Do

What Great Brands Do

by Lee Denise Lee Denise

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Format: PAPERBACK

Publisher: John Wiley & Sons

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pp. 224.

$46.35

What Great Brands Do

What Great Brands Do

by Denise Lee Yohn

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Publisher:

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2014. 1st Edition. Hardcover......We ship daily from our warehouse.

$46.94

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