"John Carey and Martin Elton are among the most skilled and
insightful researchers studying the dynamic changes in technology
and the impacts on consumer attitudes and behaviors. Their
comprehensive and actionable observations make this a must read for
anyone interested in understanding the current (and future) media
---Alan Wurtzel, President, Research and Media Development, NBC
"When Media Are New should be read by every media
manager faced with disruptive change brought on by new technology.
The book transcends the fashionable topics and themes that are here
today and gone tomorrow and instead places emphasis on those areas
of research and implementation where fatal mistakes are made. They
capture something universal, and therefore highly useful, by
stripping away the hype and focusing relentlessly on consumers and
the ways they adopt or fail to adopt new media products and
technologies into their lives."
---Martin Nisenholtz, Senior Vice President, Digital Operations,
The New York Times Company
"The burgeoning development of the Internet has deflected
attention from a wider history of new media innovations that has
shaped its success. John Carey and Martin Elton demonstrate that
earlier initiatives to launch videophones, two-way interactive
cable systems, videotext and other media innovations can teach us
much about the present state and future course of information and
communication technologies. This is a key reference on the new
media, and must reading for students of the Internet---the platform
for continuing the new media revolution."
---Professor William H. Dutton, Director, Oxford Internet
Institute, University of Oxford
The world of communication media has undergone massive changes
since the mid-1980s. Along with the extraordinary progress in
technological capability, it has experienced stunning decreases in
costs; a revolutionary opening up of markets (a phenomenon
exemplified by but not limited to the rise of the Internet); the
advent of new business models; and a striking acceleration in the
rate of change. These technological, regulatory, and economic
changes have attracted the attention of a large number of
researchers, from industry and academe, and given rise to a
substantial body of research and data. Significantly less attention
has been paid to the actual and intended users of new media.
When Media Are New addresses this research and publishing
gap by investigating the human side of the technological changes of
the last 50 years and the implications for current and future
media. It will find a broad audience ranging from media scholars to
policymakers to industry professionals.
John Carey is Professor of Communications and Media Management
at Fordham Business School and has extensive experience in
conducting research about new media for companies such as AT&T,
Cablevision, NBC Universal, and the New York Times (among many
others) as well as foundations and government agencies. His
extensive publications have focused on user adoption of new media
and how consumers actually use new technologies.
Martin C. J. Elton was Director of the Communication Studies
Group in the UK, which pioneered in the study of user behavior with
new media technologies, and founded the Interactive
Telecommunication Program at New York University. He has published
widely on user research, forecasting, and public policy and has
conducted extensive research for many prominent foundations,
companies, and government agencies in the USA and Europe.