Why Johnny Cant Brand

Cover may not be exactly as depicted

Why Johnny Cant Brand

by Bill Schley

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Format: Hardcover

Publisher: Portfolio

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The following ISBNs are associated with this title:

ISBN - 10: 1591841127

ISBN - 13: 9781591841128

Seller Comments:

Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.

From the Publisher

Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wonder why their campaigns fail.

This in-your-face, down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can trust you to deliver consistently. It offers a unique eight-week program that can help any company create a #1 brand by focusing on the one big idea that will make people really want your product or service.

The same principles apply to Ford Motor Company and Frankieas Lawn & Garden shop. Schley and Nichols teach readers how to:
a abandon their precious lists of features and benefits
a focus on a simple, singular message
a distill a killer dominant selling idea
a roll out a new brand identity
For anyone who wants to harness the true power of branding, this enjoyable book is the place to start.

Used books: 16 more copies of this item are available

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Bill; Nichols Jr. Schley

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Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.

$5.82

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Bill; Nichols Jr. Schley

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.

$5.82

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Bill; Nichols Jr. Schley

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.

$5.82

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Bill; Nichols Jr. Schley

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

This book is almost new and shows only very slight signs of wear. Blue Cloud Books-Hot deals from the land of the sun.

$5.82

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

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Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$5.82

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Nichols Jr Bill Schley

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!

$8.02

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$8.03

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.14

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.24

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley; Carl Nichols Jr

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

First edition with full number line. Hardback with dust jacket in good condition!

$10.40

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Nichols Jr Bill Schley

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

$10.77

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$11.77

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$13.53

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.29

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Nichols Bill; Jr. Schley

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Small mark on bottom page edges.

$16.16

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 222 p. Contains: Illustrations. Audience: General/trade. Inscribed/Signed To john, Bill Schley. Brand New. Fast Arrival.

$32.29

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