Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley

Used & Rare price

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Delivered in 3-5 weeks

Format: Hardcover

Publisher: Portfolio Hardcover

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The following ISBNs are associated with this title:

ISBN - 10: 1591841127

ISBN - 13: 9781591841128

Seller Comments:

A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

From the Publisher

Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wonder why their campaigns fail.

This in-your-face, down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can trust you to deliver consistently. It offers a unique eight-week program that can help any company create a #1 brand by focusing on the one big idea that will make people really want your product or service.

The same principles apply to Ford Motor Company and Frankieas Lawn & Garden shop. Schley and Nichols teach readers how to:
a abandon their precious lists of features and benefits
a focus on a simple, singular message
a distill a killer dominant selling idea
a roll out a new brand identity
For anyone who wants to harness the true power of branding, this enjoyable book is the place to start.

Used books: 18 more copies of this item are available

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Bill; Nichols Jr. Schley

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Book appears to be new. Book selection as BIG as Texas.

$6.09

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$6.09

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Portfolio

$6.09

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: Portfolio

$8.87

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.57

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.57

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.57

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.72

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley; Carl Nichols Jr

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

First edition with full number line. Hardback with dust jacket in good condition!

$10.89

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$11.87

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$13.95

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.18

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.18

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.18

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley Carl Nichols Jr.

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.02

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Nichols Bill; Jr. Schley

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Small mark on bottom page edges.

$16.93

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Carl Nichols Bill Schley

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio

Seller Comments:

This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.

$17.64

Why Johnny Can

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 222 p. Contains: Illustrations. Audience: General/trade. Inscribed/Signed To john, Bill Schley. Brand New. Fast Arrival.

$33.82

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