Wiley Pathways Marketing

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Wiley Pathways Marketing

by Alexander Hiam

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Publisher: Wiley

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The following ISBNs are associated with this title:

ISBN - 10: 0471790796

ISBN - 13: 9780471790792

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From the Publisher

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book''s brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:
* Develop an effective marketing plan designed to reach your target audience.
* Assess buying factors and estimate marketing effectiveness in buying situations.
* Learn how to segment and target markets.
* Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods.
* Develop and manage products, and learn how to use product packaging and labeling to your advantage.
* Make the most of marketing channels.
* Implement merchandising and direct marketing strategies.
* Understand the factors to consider when setting prices.
* Pump up marketing communications with great visuals, writing, and attention-getting strategies.
* Choose the best possible advertising options for your marketing plan.
* Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story.
* Use the internet to market your products.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Used books: 17 more copies of this item are available

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: Softcover

Publisher: Wiley

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Selection as wide as the Mississippi.

$5.82

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: Softcover

Publisher: Wiley

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A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

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Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: Softcover

Publisher: Wiley

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Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.

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Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: Softcover

Publisher: Wiley

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Nice condition with minor indications of previous handling. Book selection as BIG as Texas.

$5.82

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: Softcover

Publisher: Wiley

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Sail the Seas of Value.

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Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Publisher: Wiley

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

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Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

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Publisher: John Wiley & Sons

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Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

$5.82

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

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Publisher: John Wiley & Sons

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Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

$5.82

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

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Format:

Publisher: John Wiley & Sons

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Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!

$5.82

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

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Publisher: John Wiley & Sons

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Book in almost Brand New condition. Shipped to over one million happy customers. Your purchase benefits world literacy!

$5.82

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: Paperback

Publisher: Wiley

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Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material.

$9.69

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Publisher: Wiley

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Expedited shipping is available for this item!

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Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

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Format: Trade paperback

Publisher: John Wiley & Sons

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Trade paperback (US). Glued binding. 349 p. Contains: Illustrations. Audience: General/trade.

$37.80

Marketing

Marketing

by Hiam

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Publisher: WILEY

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$45.50

Marketing

Marketing

by Alexander Hiam

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Publisher: John Wiley & Sons

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0471790796.

$71.79

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

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Format: PAPERBACK

Publisher: Wiley

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0471790796 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US-other destinations may take longer)

$138.32

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: John Wiley & Sons

Seller Comments:

Trade paperback (US). Glued binding. 349 p. Contains: Illustrations.

$168.16

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