Winning at New Products: Creating Value Through Innovation

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Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

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Delivered in 3-5 weeks

Publisher: Basic Books

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The following ISBNs are associated with this title:

ISBN - 10: 0465025781

ISBN - 13: 9780465025787

Seller Comments:

The cover may have some normal wear. The text has no notes or markings. We ship daily Monday-Friday!

From the Publisher

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

Used books: 6 more copies of this item are available

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Basic Books

Seller Comments:

Pages have significant wear and cover is damaged. May have writing and highlighting throughout. All pages are intact. We ship daily Monday-Friday!

$20.05

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

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Format: Paperback

Publisher: Basic Books

Seller Comments:

448 p. Black & white illustrations, figures. Intended for professional and scholarly audience.

$36.12

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

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Format: PAPERBACK

Publisher: Basic Books

Seller Comments:

0465025781 Special order direct from the distributor.

$38.10

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

448 p. Black & white illustrations, figures. Intended for professional and scholarly audience.

$45.10

Winning at New Products: Accelerating the Process From Idea to Launch

Winning at New Products: Accelerating the Process From Idea to Launch

by Robert G. Cooper

Delivered in 3-5 weeks

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Format: Paperback

Publisher: Basic Books

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$48.48

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Basic Books

Seller Comments:

2011. Fourth Edition. Paperback. Creating Value Through Innovation. 448 pages, illustrations. Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. Cateogry: (Y) Teenage / Young Adult. BIC Classification: KJMV6; KJSM. Dimension: 238 x 176 x 28. Weight: 510......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$52.43

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