The Harder They Come (Dvd)
by Dennis Brown
Delivered in 3-5 weeks
Publisher: International Films Management / Syndctd Entertainment
Reggae music serves as both soundtrack and plot element in THE HARDER THEY COME, a groundbreaking classic starring music legend Jimmy Cliff. Such hits as "You Can Get It If You Really Want, " "Many Rivers to Cross, " and "Sitting in Limbo, " punctuate the film's action, introducing reggae and its Jamaican roots to a worldwide audience. Here, Cliff plays Ivan Martin, a poor country boy who goes to the city to make money, becoming a street rebel and a pop idol overnight. In Kingston, Ivan finds nothing but corruption. The record company offers him a mere $20 to release his single, "The Harder They Come. " Ivan takes to the streets, where he is ensnared by crime. After brutally knifing a man, he serves a prison sentence. Once free, he supports himself by selling marijuana, protecting himself from legal persecution by giving the cops a cut. But that doesn't keep him from getting mixed up in a police raid. Ivan quickly develops a reputation as a Kingston criminal, and when his single "The Harder They Come" is finally released, it fuels his bad-boy notoriety, culminating in a tragic conclusion. Perry Henzel's 1973 film has become a cult classic and was an important factor in bringing reggae music to the fore. The movie served as a device for promoting Cliff's album and bringing him visibility as a primary Jamaican artist, on a par with Bob Marley.