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indigojonah berger

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Invisible Influence: The Hidden Forces that Shape Behavior
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|June 20, 2017

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Jonah Berger, the bestselling author of Contagious , explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare…
Contagious: Why Things Catch On
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|May 3, 2016

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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on…
He Walks Like a Cowboy: One Man's Journey Through Life With a Disability

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A sacred walk down the path of life with a disability; He Walks Like a Cowboy takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berger shares all of the colors…
Contagious: Why Things Catch On
Audio Book (CD)

|March 5, 2013

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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content…
Contagion: Comment se créent les tendances
Paperback | French

|September 30, 2013

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Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York…
O Poder da Influência: As Forças Invisíveis que Moldam Nosso Comportamento

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Como usar o poder da influência para ter sucesso nos negócios? Pense em uma escolha que você fez recentemente. Desde o que comer no almoço até uma decisão importante, como investir em determinada empresa na bolsa de valores ou mudar de emprego. O que o levou a…