American Girl. Now available online. Choose your American Girl Doll and her accessories and start playing.

Shop American Girl Online Choose your Doll & her accessories and start playing

American Girl Wellie Wishers

Meet the Wellie Wishers, a sweet and silly group of girls who each have the same big, bright wish: to be a good friend.

Find your Doll

The first step is picking out which doll is the perfect fit!



She’s a dancer, artist & poet.

Shop Girl of the Year

Truly Me™

Find a friend just right for your girl.

Shop Truly Me Dolls


Connecting a new generation to timeless stories.

Shop Beforever Dolls

Doll Clothing & Accessories

Dress up your doll for all kinds of occasions!


Doll Furniture

Each piece is a keepsake to treasure.


Dress like your doll®

Clothing designed to match your girls’ personality & a chance to match her doll!

Choose Your Accessories

Bring out your doll’s personality with clothing & accessories.

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Read the books

Stories that bring girls together.

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Find an American Girl Specialty Boutique

Your doll can get her hair done, or her ears pierced at a specialty boutique near you!

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American Girl in-store exclusive events

Check back regularly to see what’s happening near you!

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American Girl frequently asked questions

Read the answers to our most frequently asked questions

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About American Girl

Since the first catalogue debuted in 1986, American Girl has provided inspiring products for each stage of a young girl's development—from her preschool days of baby dolls and fantasy play through her tween years of self-expression and individuality. Through an array of premium-quality books, dolls, clothes, toys, and accessories, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

BeForever™, American Girl's signature line of historical dolls, books, and related accessories, connects girls ages 8 and up with inspiring characters and timeless stories from America's past. First introduced in 1986, BeForever gives girls today the opportunity to explore the past and think about the possibilities the future can bring.

In 1995, the company debuted a contemporary doll line that has since evolved into Truly Me™. The line, featuring 18-inch dolls, accessories, and exclusive play-based print and digital content for girls ages 8 and up, is designed to encourage self-expression and creativity.

Introduced in 2001, the Girl of the Year™ line gives voice to a diverse range of personalities and backgrounds through inspiring, relatable characters that instill a sense of pride in girls and show them there is no limit to what they can accomplish.

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