American Girl. Now available online. Choose your American Girl Doll and her accessories and start playing.

Frequently Asked Questions Find all the answers to commonly asked questions

American Girl Frequently Asked Questions

American Girl®: Frequently Asked Questions


Why did you decide to partner with American Girl?

American Girl is the perfect fit for Indigo. Our relationship was built on our mutual belief in strong storytelling, premium service, and creating meaningful experiences. We’re proud to be their exclusive retailer in Canada, as we bring the much sought-after brand to Canada in addition to our already robust selection of American Girl books.

Do you think bringing a brand called “American Girl” into Canada will present any challenges for you?

We don’t believe so. The name was derived from the brand’s flagship line of historical dolls introduced nearly 30 years ago. Today the brand has expanded into numerous product lines that reflect and celebrate the interests, achievements, and activities of all girls.

We know that American Girl’s commitment to empower and inspire is universally appealing and relevant everywhere and we’re thrilled to be able to welcome even more Canadian fans to the brand.


Can I purchase American Girl dolls, accessories, books and services online?

We are thrilled to announce that customers can now shop our American Girl products online. Services such as ear-piercing as well as the doll hair salon remain part of our in-store exclusive American Girl Specialty Boutique experience. Please see above for full list of Indigo’s American Girl Specialty Boutique locations.

Is the assortment the same online and in-store?

Yes, all items available in our American Girl Boutiques are also available online and from any in-store kiosk.

Does my American Girl order qualify for Free Shipping?

Standard shipping rules apply. Enjoy free shipping on eligible orders $25 and over, after discounts and before taxes, when shipping within Canada. Please select “Free Standard Shipping” at checkout to take advantage of this offer.

We always offer free shipping to any of our retail stores for most items with no minimum purchase required. Your order may take up to one week longer to ship from our warehouse when you select the Free Ship to Store option. We will contact you when your order arrives at the store and is ready for pick up. Identification is required when picking your order up.

I’m ordering American Girl as a gift – can my items be gift wrapped before they ship?

Standard gift wrapping applies. You have the option to select gift wrapping when placing your order online. Clicking Edit to the right of the Gift Wrap section allows your choice of 3 gift wraps. You can select wrap for each individual item in your order and add a free personal message to each item. Please note that not all items are eligible for gift wrap. This will be noted on the specific item pages. The cost of gift wrap is $3.95. Free personal messages can be added to any item even if no gift wrap is desired.

If I buy my American Girl doll online can I still enjoy the in-store boutique experience?

Yes! American Girl Specialty Boutiques have a full service Doll Hair Salon, which includes permanent ear piercing for dolls.

Will my items look exactly as pictured?

Actual products may not be identical to items shown. All measurements are approximate. Unless noted, dolls, outfits, and accessories are sold separately. When American Girl dolls are shipped, their hair may be in a ponytail and not styled as shown in the catalogue or on the website.


Do all stores sell American Girl products?

There are currently seven American Girl specialty boutiques open in Canada. Click here for full list of Indigo’s American Girl Specialty Boutique locations.

Can I make an appointment to visit the store?

Our stores are open to the public during regular business hours and do not require an invitation or appointment.

What can I expect when I go to a store? Product assortment, services.

Visitors to Indigo’s American Girl specialty boutiques will find an assortment of the brand’s popular doll lines, including:

  • Truly Me™—the company’s contemporary 18-inch dolls, where a girl can select from a wide range of combinations of skin tone, eye colour, and hair colour and style to create a doll that’s just right for her.
  • Girl of the Year™ which includes an 18-inch doll, books, outfits and accessories that are launched annually and reflect the interests, activities and issues of today’s girls.
  • BeForever™—an assortment 18-inch dolls with a history! Each character features a story that explores her era and teaches an important lesson girls of all ages can relate to.
  • An assortment of the company’s popular Dress Like Your Doll™ clothing for girls, as well as a variety of best-selling American Girl books will be available.
  • Indigo’s American Girl specialty boutiques also feature the popular Doll Hair Salon experience, where girls can treat their dolls to a new hairdo, plus free special events and programs throughout the year.
What services do you provide for dolls my child already has?

The specialty boutiques have a full service Doll Hair Salon, which includes permanent ear piercing for dolls.

What is the process for making Salon appointments?

The salon will operate on a first come, first served, same-day appointment basis. Appointments cannot be made over the phone or online. Customers are able to make Salon appointments in-store only.

Will there be a café?

No, due to the limited size of Indigo’s American Girl specialty boutiques, a restaurant is not included.

Will you host Birthday Parties/Private events?

No, due to the limited size of Indigo’s American Girl specialty boutiques, we do not host private events, although we will host free events throughout the year. Visit to stay up to date on the latest events at your local Specialty Boutique.

Are there any store events?

Our specialty boutiques host events that reflect and build upon American Girl themes. Indigo is thrilled to be able to provide child-friendly events and programs throughout the year. Visit to stay up to date on the latest events at your local Specialty Boutique.

How does my family get invited?

As all of our American Girl events are drop-in, everyone is welcome to attend! Due to popularity, some events may require sign-up which can be done in-store.


What’s the return policy?

Our standard return policy will apply both in-store and online. As always, we seek to ensure customers are 100% satisfied with both products and experiences they purchase from us.

Can I return products I purchased from Indigo to American Girl in the states?

No, products purchased from an Indigo Specialty Boutique or from may only be returned to a Chapters or Indigo location, or returned to our DC with a receipt or invoice. For more information about returns, click here.

Can I return products I purchased by phone, American Girl U.S. stores, or from (US orders) to Indigo?

No, products purchased through the catalogue or at a U.S. American Girl store may only be returned using the catalogue return process or to another U.S. American Girl store.

Do my American Girl gift cards purchased in the U.S. work in an Indigo Specialty Boutique?

At this time, Indigo is not able to accept or sell the U.S. versions of American Girl gift cards. However, we do have American Girl branded Indigo gift cards available at our stores.

Are prices the same as in the US stores?

No, prices of American Girl dolls and accessories are not identical to those in the U.S. However, as the exclusive retailer of American Girl stores in Canada, Indigo remains committed to offering Canadians the best prices on the biggest selection of American Girl products.