Valid November 22 – 30, 2021 (unless specified) at Canadian stores and, while quantities last. Exclusions may apply. See specific promotions for more details. Not valid on previous purchases or in conjunction with other offers.
*For plum PLUS members using a valid plum PLUS membership and applying the membership discount at checkout on eligible products.
**For plum members using a valid plum membership

Page Summary

When is Black Friday 2021 in Canada?

It's on Friday, November 26. As one of the biggest sales of the year, treat your loved ones (or yourself!) to something new this Black Friday with our great deals in-store or at Here are some ideas to get you started on your Black Friday 2021 shopping.

Black Friday Tech Deals

Looking for some great Black Friday Tech deals in Canada? You’re in luck. Visit us in store or shop online at for great deals on big-ticket tech items, like Kobo readers, Fujifilm Instax cameras, and more. Crafters and makers alike will enjoy shopping 40% off select Cricut accessories. Do you have a fitness and health fanatic on your list? Give them the gift of rest and recovery with our assortment of Therabody Theragun products, and save up to $200 on select models during Black Friday.

Black Friday Clothing Deals

Give your winter wardrobe a cozy upgrade with some of our fan-favourite accessories at prices you’ll love this Black Friday. Stock up on Reading Socks™, perfect for kicking back and cozying up with a good book. And if you’re shopping for holiday gifts, be sure to check out our assortment of trendy Matt & Nat handbags and accessories, perfect for the trendsetter on your list.

Black Friday Christmas Gift Deals

Get a head start on your holiday shopping by checking out our best Black Friday sales in store or online at Not sure what to get that difficult-to-shop-for person on your list? Browse our wide selection of candles and home fragrances—guaranteed you’ll find a unique scent they’ll love. Puzzles also make great gifts for anyone at any age. Choose from kid-friendly puzzles from Melissa & Doug to challenging 1,000-piece puzzles from Ravensburger. Family game night just got a whole lot more fun!

Black Friday Book Deals

Prepare to add more books to your TBR pile. (The more the merrier!) Get 30% off our Best Books of the Year, from The Strangers by Katherena Vermette to The Apollo Murders by Chris Hadfield, during our Black Friday sale. Christmas shopping for little ones? Get 40% off select kids’ book box sets and 30% off our Best Kids’ Books of the Year.