100 More Things Every Designer Needs To Know About People by Susan Weinschenk100 More Things Every Designer Needs To Know About People by Susan Weinschenk

100 More Things Every Designer Needs To Know About People

bySusan Weinschenk

Paperback | September 28, 2015

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Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged.

Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict and explain what motivates people and ho...
Title:100 More Things Every Designer Needs To Know About PeopleFormat:PaperbackDimensions:288 pages, 8.9 × 7 × 0.8 inPublished:September 28, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134196031

ISBN - 13:9780134196039


Table of Contents

1. Your Brain On Stories: How The Brain Reacts To Different Information And Media
2. Human Motivation: What Makes Us Take Action
3. How Our Technology Influences Our Social Relationships
4. Attachment To Devices: Factors That Influence If/How/When We Develop A Social Relationship With the Device Itself
5. The Neuroscience Of Thinking
6. Embodied Cognition: How New Research On Vision, Hearing, And Other Senses Interacts With Technology Design
7. Empathy, Emotions, And The Influence Of Feelings
8. Unconscious Mental Processing

Editorial Reviews

“Susan Weinschenk has done it again! This book translates the latest design-related scientific research into easy-to-grasp summaries, and then explains how to apply that knowledge in real-world design projects.”– Roger Dooley, author of Brainfluence   "Susan Weinschenk has been at the forefront of behavioral design for years and with this book she's added MORE than ever."– Nir Eyal, author of Hooked: How to Build Habit-Forming Products   “From psychographics and linguistic cues to the counter-intuitive perks of designing for disfluency, Weinschenk’s book is a psychological tour de force that delivers 100 of the most powerful scientific insights every designer needs to know.” – Nathalie Nahai, Web psychologist and author of Webs of Influence: The Psychology of Online Persuasion