1950s American Fashion by Jonathan Walford1950s American Fashion by Jonathan Walford

1950s American Fashion

byJonathan Walford

Paperback | October 23, 2012

Pricing and Purchase Info

$10.76 online 
$11.95 list price
Earn 54 plum® points

Prices and offers may vary in store

Out of stock online

Not available in stores


The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy wear materials were borrowed for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry, from New York's 7th Avenue to the beaches of California in search of the clothes that designed 1950s American fashion.
Jonathan Walford is the artistic director of and was the founding curator for the Bata Shoe Museum in Toronto and the Fashion History Museum in Cambridge, Ontario. His books include Forties Fashion and Shoes A-Z. As a curator and a collector, Mr. Walford owns about 700 pairs of shoes dating from the 17th century to the present, with a ...
Title:1950s American FashionFormat:PaperbackDimensions:64 pages, 8.19 × 5.44 × 0.2 inPublished:October 23, 2012Publisher:Bloomsbury USALanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0747811644

ISBN - 13:9780747811640


Table of Contents

Origins of the American Fashion Industry
The American Look -High Fashion
Designers and Manufacturers of High Fashion
Off the Rack -From Seventh Avenue to Hollywood
Designers and Manufacturers of Everyday Fashions
Tops and Bottoms -Americna Hats and Shoes
Further Reading