1969 Plymouth Road Runner: Muscle Cars In Detail No. 5 by Wes Eisenschenk1969 Plymouth Road Runner: Muscle Cars In Detail No. 5 by Wes Eisenschenk

1969 Plymouth Road Runner: Muscle Cars In Detail No. 5

byWes Eisenschenk

Paperback | April 10, 2017

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The late 1960s was an interesting time in the automotive world. Muscle cars, as we now know them, were well established, with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. Competition being what it is, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price.

Volume No. 5 of CarTech's Muscle Cars In Detail series covers the 1969 Plymouth Road Runner. It was an interesting marriage of a car that attempted to appeal to potential buyers with a low-cost, light-weight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character. The end result was a wildly popular, big-block, affordable muscle car with great graphics and a cool beep-beep horn. The public loved it.

All In Detail Series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers.

Title:1969 Plymouth Road Runner: Muscle Cars In Detail No. 5Format:PaperbackDimensions:96 pages, 9 × 8.25 × 0.25 inPublished:April 10, 2017Publisher:CartechLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1613253028

ISBN - 13:9781613253021

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Table of Contents


Chapter 1: Introduction and Historical Overview 
1973 and 1974 
1976 and Beyond 

Chapter 2:Designs and Concepts 
The Players 
Saturday Morning Cartoons? 
Lamancha . . . What? 
Warner Brothers 
Beep Beep 
383 Road Runner Engine 
The Death of the Road Runner . . . Almost 
The Final Verdict 

Chapter 3: Marketing and Promotional Tools 
Marketing Strategy 
Magazine Reviews 
Partnering with Plymouth 
Promotional Campaigns 
Racing Road Runners 
Performance Clinics 

Chapter 4:Hardware Abounds 
Rear Axles 
Brakes and Suspension 
Standard Equipment 
Option Packages 
Wheel Covers, Wheels and Tires 
Cosmetic and Structural Changes 

Chapter 5: Road Runner Legacy 
Road Runner Club 
Day 2 Mods 
Bottoming Out 
Road Runner Values 
Survivor Cars and Original Owners 
Race Cars 
The Future 

VIN Decoding 
Broadcast Sheet 
Fender Tag(s) 
Vehicle Order Number Decoding 
Window Sticker Decoding 
Standard and Optional Equipment