Nicknamed the "The LEEP Calendar" by its fans, Lewis' Event, Editorial & Promotional Calendar for 2012 is created specifically for bloggers, teachers, journalists, publishers, media planners, business owners, PR and marketing professionals. The 2012 calendar contains 2200 Holidays, Events, Religious Observances and promotions arranged visually, alphabetically, chronologically and in 44 categories. New this year we've added major sporting events and entertainment events including the Academy Awards, the World Cup and others. This digital edition includes a link to download the 13-page 21 X 32 re-printed calendar for walls, that allows you to add your own dates as well. This book is a must have and will quickly become one of your favorite information resources. WHERE DO THE DATES COME FROM? Month, Week and Day designations come from a variety of sources. INTERNATIONAL OBSERVANCES: Most of the Global events in this calendar are from the United Nations and various NGO’s. These institutions and entities have designated specific days, weeks or months to raise awareness to a specific issue like clean water, ending slavery and human rights. NATIONAL OBSERVANCES come from the US Government or various professional/business associations and interests groups. Most of these health, patriotic, historical or lifestyle related. The time is set aside to raise awareness of a specific issue, promote healthy lifestyle changes, honor certain achievements/people throughout history or promote humanism and cooperation. RELIGIOUS OBSERVANCES including Christian, Jewish, Hindu, Buddhist and Muslim.