7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone by James Crimmins7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone by James Crimmins

7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

byJames Crimmins

Paperback | September 19, 2016

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7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person?a husband, child, or boss?or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn?t know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the ?fundamental attribution error.?
  • Title:7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence AnyoneFormat:PaperbackDimensions:224 pages, 8.98 × 6.03 × 0.54 inPublished:September 19, 2016Publisher:Career PressLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:1632650606

    ISBN - 13:9781632650603

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    Editorial Reviews

    ?Understanding effective persuasion is foundational for anyone interested in the field of marketing and communications. The reason is beautifully explained, and exemplified in 7 Secrets of Persuasion. Jim helps us understand what?s primal and true about us, but more, he brings persuasion to life with example after example.??Tom Collinger, executive director, Spiegel Digital & Database Research Center, senior director, Medill Distance Learning, Northwestern University