7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone by James Crimmins7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone by James Crimmins

7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

byJames Crimmins

Paperback | September 19, 2016

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7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person?a husband, child, or boss?or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don?t know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want by utilizing what psychologists call the ?fundamental attribution error.?
  • James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand-planning director with clients such as Budweiser, McDonald?s, State Farm, and Betty Crocker. He has earned a PhD in sociology and a master?s degree in statistics, and has taught integrated marketing ...
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    Title:7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence AnyoneFormat:PaperbackDimensions:224 pages, 9 × 6 × 0.6 inPublished:September 19, 2016Publisher:Red Wheel WeiserLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:1632650606

    ISBN - 13:9781632650603

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    Reviews

    Editorial Reviews

    ?Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim?s book is required reading.?
    ?Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame