The Book of Business Awesome / The Book of Business UnAwesome: How Engaging Your Customers and Employees Can Make Your Business Thrive

August 7, 2012|
The Book of Business Awesome / The Book of Business UnAwesome: How Engaging Your Customers and Employees Can Make Your Business Thrive by Scott Stratten
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UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

SCOTT STRATTEN is the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as PepsiCo, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers...
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Title:The Book of Business Awesome / The Book of Business UnAwesome: How Engaging Your Customers and Empl...Format:HardcoverProduct dimensions:272 pages, 9 X 6.4 X 1 inShipping dimensions:272 pages, 9 X 6.4 X 1 inPublished:August 7, 2012Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1118315227

ISBN - 13:9781118315224

Appropriate for ages: All ages

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