Brainsteering: A Better Approach to Breakthrough Ideas

byKevin P Coyne, Shawn T Coyne

March 1, 2011|
Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P Coyne
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“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Pro...
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Title:Brainsteering: A Better Approach to Breakthrough Ideas
Format:Hardcover
Product dimensions:256 pages, 9 X 6 X 0.89 in
Shipping dimensions:256 pages, 9 X 6 X 0.89 in
Published:March 1, 2011
Publisher:HarperCollins
Language:English
Appropriate for ages:All ages
ISBN - 13:9780062006196

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