Brand Identity Essentials, Revised and Expandedoutlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees.Brand Identity Essentials,a classic design reference now updated and expanded, laysa foundation for brand building, illustrating the construction of strong brands throughexamples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new,revised edition expands each of the categories, descriptions, and selections of images, and incorporatesemergent themes in digital designand delivery that have developed since the book first appeared.
Brand Identity Essentialsis amust-have referencefor budding design professionals and established designers alike.