Brand Identity Essentials, Revised And Expanded: 100 Principles For Building Brands

byKevin Budelmann, Yang Kim

Paperback | April 16, 2019

Brand Identity Essentials, Revised And Expanded: 100 Principles For Building Brands by Kevin Budelmann
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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan,  helping clients establish strong, future-proof brand identities. Peopledesign has been recognized by ADC Global, AIGA, American Center for Design, American Graphic Design Awards, AR100, CMYK Magazine...
Title:Brand Identity Essentials, Revised And Expanded: 100 Principles For Building BrandsFormat:PaperbackProduct dimensions:232 pages, 10 X 8.5 X 0.62 inShipping dimensions:232 pages, 10 X 8.5 X 0.62 inPublished:April 16, 2019Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1631597086

ISBN - 13:9781631597084

Appropriate for ages: All ages

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