Buick Riviera: 1963 To 1973

February 18, 2020|
Buick Riviera: 1963 To 1973 by Norm Mort
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Buick Riviera tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division’s overall public image too. The Riviera of the future would not exist simply as a stylish version of another model in the Buick line-up. The Riviera was slated to lead Buick’s renaissance. The Riviera would shed what was left of Buick’s conservative, immediate post-war image, and thrust the Division into the groovy, swinging sixties. The Riviera over the next decade was seen as a more sophisticated ‘cool’ aimed at the successful up-and-coming, shirt and tie, business types, rather than the tie-dye T-shirt, blue jean, mod squad! Included in this book is all the pertinent data and information on the 1963 to 1973 Riviera models enthusiasts will enjoy, as well as a quick look at some of the sweetest customised Riviera models ever built that cruise the roadways today!
Norm Mort began taking pictures of old vehicles parked at the side of the road before he was ten. At 12 years of age, Norm was the youngest member on the executive of the Antique and Classic Car Club of Canada, Toronto Chapter. In the 1960s he began accumulating photos and information on motoring. His personal vehicle collection has in...
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Title:Buick Riviera: 1963 To 1973Format:PaperbackProduct dimensions:96 pages, 7.5 X 8.12 X 0.25 inShipping dimensions:96 pages, 7.5 X 8.12 X 0.25 inPublished:February 18, 2020Publisher:Veloce PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1787113566

ISBN - 13:9781787113565

Appropriate for ages: All ages

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