December 29, 1997|
Co-opetition by Adam M. Brandenburger
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Now available in paperback, with an all new Reader''s guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that''s insightful and instructive for managers eager to move their companies into a new mind set.
Adam M. Brandenburger holds positions at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, Faculty Director of the NYU Shanghai Program on Creativity + Innovation, and Global Network Professor. Prior to this, he was a professor at Harvard Busi...
Product dimensions:304 pages, 9.1 X 6.1 X 0.6 in
Shipping dimensions:304 pages, 9.1 X 6.1 X 0.6 in
Published:December 29, 1997
Appropriate for ages:All ages
ISBN - 13:9780385479509

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