Design Elements: A Graphic Style Manual by Timothy SamaraDesign Elements: A Graphic Style Manual by Timothy Samara

Design Elements: A Graphic Style Manual

byTimothy Samara

Paperback | April 1, 2007

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The graphic design equivalent to Strunk & White''s The Elements of Style

This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a...
Title:Design Elements: A Graphic Style ManualFormat:PaperbackDimensions:272 pages, 10.25 X 8.25 X 0.75 inPublished:April 1, 2007Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1592532616

ISBN - 13:9781592532612

Appropriate for ages: All ages

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