Digital Capital: Harnessing the Power of Business Webs by Don TapscottDigital Capital: Harnessing the Power of Business Webs by Don Tapscott

Digital Capital: Harnessing the Power of Business Webs

byDon Tapscott, Alex Lowy, David Ticoll

Hardcover | May 1, 2000

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The industrial-age corporation is crumbling. The new form of wealth creation is the business web,and the new basis of wealth is digital capital.

Schwab, eBay, Cisco, MP3, Linux, and dozens of other companies have transformed the rules of competition in their industries, seemingly overnight. They hijacked long-entrenched industry leaders with revolutionary offerings that surprised and delighted customers. These transformers could not and did not act alone: partners enabled them to move with stealth, speed, agility, and force. Such teams of innovators pioneered the business web, or b-web--the new platform for competition in the twenty-first century. B-webs--partner networks of producers, service providers, suppliers, infrastructure companies, and customers linked via digital channels--are destroying the firm as we have known it and generating wealth in entirely new ways.

In Digital Capital, information-age visionaries Don Tapscott, David Ticoll, and Alex Lowy describe and explain the b-web phenomenon and the forces behind its emergence. Drawing on three years of multimillion-dollar research into hundreds of b-webs as diverse as the Microsoft alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, and Distributive Networks. Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business model innovation in the digital economy.

The book includes:
* The untold real story behind the story on successes like eBay, Cisco, Linux, Schwab, and Priceline
* Positioning and analysis of emergent e-businesses like Webvan, OptiMark, AT&T Solutions, and Enron
* A step-by-step process for b-web strategy design
* A new approach to maximizing organizational effectiveness in a multi-enterprise environment
* The ABCDE's of marketing--heir to the four P's of the industrial age
* Guidelines for deciding whether to hire, buy, or partner a needed capability
* A new set of lenses for viewing the stock market

The authors warn that participation in b-webs is not optional. To encounter and satisfy the digital customer, firms must lead or partner in one or more of these new business networks. While no single path leads to b-web success, businesses will adopt effective b-web strategies-or they will simply fade away.

Sustaining advantage in the digital economy demands more than superficial actions like attracting eyeballs, launching a hot IPO, following new rules, building a cool Web site, or even just focusing on customers. In Digital Capital we finally have a book that gets beyond whiz-bang clichés to today's central issues of competitive strategy.

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufac...
Title:Digital Capital: Harnessing the Power of Business WebsFormat:HardcoverDimensions:272 pages, 9.5 × 6.5 × 2.79 inPublished:May 1, 2000Publisher:Harvard Business Review PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1578511933

ISBN - 13:9781578511938


Table of Contents

Part I. Introduction
1.Value Innovation through Business Webs
Part II. The New Models of Wealth Creation
2. Agoras
3. Aggregations
4. Value Chains
5. Alliances
6. Distributive Networks
Part III. The Human and Relationship Elements of Digital Capital
7. People: The Human Capital in the Business Web
8. Marketing: Relationship Capital in the Web
Part IV. Strategies for Business Webs
9. How Do You Weave a B-Web?
10. Harvesting Digital Capital
About the Authors

From Our Editors

At one point, corporations were almost entirely self-reliant. Those days are gone forever, so now organizations must adapt to the new economic business community. In Digital Capital: Harnessing the Power of Business Webs, readers will learn why a community of suppliers, customers and competitors, all linked through digital channels, is necessary and advantageous. The work focusses on teaching a new approach to business strategy, as well as new methodologies, vocabulary and changes to business law. Get your business up-to-date with the help of this valuable guide.