The Earths Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution by Ron Koss

The Earths Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution

byRon Koss, Arnie Koss

Paperback | February 4, 2010

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The Earth's Best Story tells how Ron and Arnie Koss succeeded in creating the first nationally distributed organic foods company to sit next to its mainstream competition on supermarket shelves-a step that revolutionized and empowered the organic-foods movement as a whole-and benefited hundreds of farmers as well as the millions of babies whose very first foods have been organically grown, thanks to Earth's Best.

The Koss brothers, Ron and Arnie, had been sprout growers, broommakers, tool restorers, butlers, and natural-foods clerks, yet raised millions of dollars to start the first organic baby food company in the United States. How unlikely was that?

The Earth's Best Story is a bittersweet tale about the founding of Earth's Best Baby Foods twenty-five years ago. Told through the dual narrative of each brother, this is not a business tome, although it is rich in entrepreneurial lessons and know-how. Rather, it's more like a "how to," "how not to," and "how they did it" memoir. It's personal, it's intense, it's inspirational, and it's full of reflections and tales of wonder and woe.

People of every imaginable background and station in life want to make a difference with their lives. But how do you effectively do that? How does an idea successfully journey across the wastelands separating fantasy and reality? The Koss brothers take the reader on this journey. Theirs is a tale of idealism, naivete, and possibility that reflects the quest to find a place in this world by somehow changing it for the better.

About The Author

Ron Koss and Arnie Koss founded Earth's Best Baby Food in 1985. In addition to baby food, Ron Koss is a natural foods product innovator. During his long-term employ with the aio Food Group, Ron has secured patents for his work on complete meal supplement ice cream and has also introduced specialized complete meal supplements for people...

Details & Specs

Title:The Earths Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic RevolutionFormat:PaperbackDimensions:384 pages, 9 × 6.01 × 0.91 inPublished:February 4, 2010Publisher:Chelsea Green PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1603582398

ISBN - 13:9781603582391

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Extra Content

Table of Contents

1. The boys behind the men
2. The Earth's Best start-up begins
3. Crossing the finish line but just beginning
4. The ambush
5. Ron is gone
6. The tunnel with no light at the end
7. The light
8. Afterword

Editorial Reviews

"It is always enlightening to read the inside stories of the development of new ventures, but Ron and Arnie's story about the unfolding of Earth's Best Baby Foods is particularly compelling because it traces the experiences of a couple of guys (twins) who invite us into their thinking, the evolution of their personal and professional lives and how it all wove together into the evolution of an incredibly successful company.... The story as a whole is remarkable. And the philosophy to which they subscribed to make it a successful company is, to say the least, unconventional, but one which, I suspect will make it resilient."--Fred Kirschenmann, Distinguished Fellow, Leopold Center for Sustainable Agriculture, and President, Stone Barns Center for Food and Agriculture