Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

November 30, 2009|
Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew Mcafee
$30.45 
$38.99
Hardcover
Earn 152 plum® points
Buy Online
Ship to an address
Out of stock online.
Pick up in store
To see if pickup is available,
Find In Store
Not sold in stores
Prices and offers may vary in store

about

"Web 2.0" is the portion of the Internet that''s interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web''s novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they''re doing this, and why it''s benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don''t find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School''s Technology and Operations Management department. His research investigates IT''s impact on organizations'' performance and competitive position. He has authored more than fifty case studies as w...
Loading
Title:Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization
Format:Hardcover
Product dimensions:240 pages, 9.25 X 6.13 X 1 in
Shipping dimensions:240 pages, 9.25 X 6.13 X 1 in
Published:November 30, 2009
Publisher:Harvard Business Review Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9781422125878

Recently Viewed
|