Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas…

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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas…

by Judy Allen

Wiley | December 30, 2008 | Hardcover

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conven is rated 1 out of 5 by 1.

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.

Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

Format: Hardcover

Dimensions: 458 pages, 9.3 × 6.3 × 1.3 in

Published: December 30, 2008

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470155744

ISBN - 13: 9780470155745

Found in: Industries and Professions

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Reviews

Rated 1 out of 5 by from Disappointed It seems like the book was never proofed nor formatted. Typos, random format changes and worst of all: missing templates and references. All within the first 2 chapters. It was a total let down as I had a much higher expectation of this published author.
Date published: 2012-04-07

– More About This Product –

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conven

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas…

by Judy Allen

Format: Hardcover

Dimensions: 458 pages, 9.3 × 6.3 × 1.3 in

Published: December 30, 2008

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470155744

ISBN - 13: 9780470155745

About the Book

First edition published under the title: The business of event planning.

Table of Contents

Preface xiii Acknowledgments xxiii Chapter 1: The First Steps: Initial Planning & Budgeting 1 Determining Your Event Objectives 4 How Much Can You Spend? 5 Event Vision 7 Event Vision Q&A 17 Design Objectives of the Event Experience 24 Initial Planning 33 Visualization 38 Monitoring the Budget 41 Event Design Principles Checklist 45 Event Experience Design Objectives 45 Chapter 2: Organization and Timing 47 Critical Path 47 Function Sheets 52 Timing 58 Date Selection 67 Critical Path Checklist 73 Charting Your Critical Path 74 Chapter 3: Location, Location, Location 80 Site Selection 81 Location Requirements 90 Hotels and Convention Centers 93 Restaurants, Private Venues, Catering 98 Theaters 99 Tents 101 Gala Openings in New Venues 107 Contracts 108 Location Q&A 110 Move In Requirement Checklist 126 Event Suppliers’ Setup Logistics Checklist 128 Event Suppliers’ Teardown Checklist 131 Chapter 4: Transportation 133 By Air 136 By Land 140 Transportation Q&A 148 Transportation Checklist 164 Chapter 5: Guest Arrival 166 Guest Arrival Q&A 169 Fanfare 182 Fanfare Q&A 184 Registration: Guest Pass Security and Ticket Pickup 193 Registration Q&A 194 Guest Arrival Checklist 201 Chapter 6: Venue Requirements 202 Room Requirements 203 Room Requirements Q&A 203 Staging, Audiovisual, Lighting 208 Staging, Audiovisual, Lighting Q&A 213 Lighting-Specific Q&A 221 Venue and Event Supplier Checklist: Room, Venue and Supplier Requirements, and Contract Terms and Conditions 222 Chapter 7: Who’s
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From the Publisher

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.

Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

From the Jacket

For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, décor, entertainment, and themes.

 

It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve – or ruin – an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right – and wrong
  • Event Risk Assessment – What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel  a pleasurable part of the participant’s event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment
  • A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.

 

What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company’s events

 

Praise for Event Planning 

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
—Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

"Sometimes a name just says it all. That's the case with the updated second edition of Judy Allen's Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every aspect of meeting planning, from venue selection to on-site execution."     —Corporate Meetings and Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen's book, Event Planning: The Ultimate Guide 2nd edition, become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time."     —Dave Egan, Head Writer, Writers Direct Group

 

For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.

 

About the Author

Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions. Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing
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