Finding the Sweet Spot: The Natural Entrepreneurs Guide to Responsible, Sustainable, Joyful Work

Paperback | September 15, 2008

byDave PollardForeword byDave Smith

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"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers.

Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you’re actually good at. Or maybe you’re a boomer and you’re ready for a second career, a personal venture that will represent a total change from what you’ve spent most of your work life doing.

Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you’ll learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprises—connected, collaborating, and supporting ventures—to form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." Finding the Sweet Spot presents a new model. Use it to find the work you were meant to do, thereby helping to create the world we’re meant to live—and make a living—in.

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From the Publisher

"Now what am I going to do?" is a question many people ask—and leave unanswered—at critical potential turning points in their careers. Perhaps you’re a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you’ve bee...

Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised e...

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Format:PaperbackDimensions:224 pages, 9 × 6 × 0.5 inPublished:September 15, 2008Publisher:Chelsea Green PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1933392908

ISBN - 13:9781933392905

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Extra Content

Table of Contents

An open letter to readers: becoming a model natural enterprise for others to follow
Foreword / by Dave Smith
Introduction: a better way to make a living
1. Finding the sweet spot: where your gifts, your passions, and your purpose intersect
2. Finding the right partners: discovering people whose skills complement your own
3. Finding unmet needs to fill: conducting extraordinary research
4. Imagining and innovating solutions: offering something significantly different
5. The resilience of natural enterprise
6. Responsibility, collaboration, relationship, community: the power of people
7. Once you've finished the book: next steps
Resource guide: endnotes and additional readings

Editorial Reviews

"With a welcome vigour Pollard reinterprets many of the tools of management for the entrepreneur. Straightforward and plain-speaking without shortchanging the complexities of creating value, Finding the Sweet Spot is a book for grown-ups who want their work to make them feel like a kid again."—Michael E. Raynor, co-author of The Innovator's Solution and author of The Strategy Paradox