The Fortune Sellers: The Big Business of Buying and Selling Predictions by William A. SherdenThe Fortune Sellers: The Big Business of Buying and Selling Predictions by William A. Sherden

The Fortune Sellers: The Big Business of Buying and Selling Predictions

byWilliam A. Sherden

Paperback | December 15, 1999

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An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible

No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.

In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.
WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. He lives in Boston with his wife and two children.
Title:The Fortune Sellers: The Big Business of Buying and Selling PredictionsFormat:PaperbackDimensions:308 pages, 8.66 × 5.63 × 0.87 inPublished:December 15, 1999Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0471358444

ISBN - 13:9780471358442

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Table of Contents

The Second Oldest Profession.

When Chaos Rains.

The Dismal Scientists.

The Market Gurus.

Checking the "Unchecked Population".

Science Fact and Fiction.

The Futurists.

Corporate Chaos.

The Certainty of Living in an Uncertain World.

Notes.

Bibliography.

Index.

From Our Editors

Fortune-telling has been around throughout civilization, but it was only in this enterprising era that the art became an industry, and a multibillion-dollar one at that. The Fortune Sellers is an intriguing expose that surveys the entire range of broadcasting professionals, including meteorologists, economists, demographers, futurists and, of course, clairvoyants. It explains why predicting the future is, at its core, a lucrative industry for the seller and costly for the buyer. Through clear examples and intriguing facts, the book shows how to avoid being taken by the sellers and how to analyze and make good use of their information.

Editorial Reviews

All in all, The Fortune Sellers is a very interesting and valuable book - well-written, well-documented, with an abundance of graphical illustrations and an extensive bibliography for those who wish to pursue the subject further.--Knight-Ridder News Service