Friends with Benefits: A Social Media Marketing Handbook by Barefoot, DarrenFriends with Benefits: A Social Media Marketing Handbook by Barefoot, Darren

Friends with Benefits: A Social Media Marketing Handbook

byBarefoot, Darren, Julie Szabo

Paperback | November 1, 2009

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about

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:
–Connect with potential customers and join their conversations
–Tweak your website to support your social media marketing campaigns
–Promote your products or brand and manage the toughest negative online feedback
–Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.
Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop, and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Nor...
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Title:Friends with Benefits: A Social Media Marketing HandbookFormat:PaperbackDimensions:312 pages, 9 × 6 × 0.75 inPublished:November 1, 2009Publisher:No Starch PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1593271999

ISBN - 13:9781593271992

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Table of Contents

Foreword by Shel Israel
Acknowledgments
Introduction: A Window into the World of Social Media Marketing
Chapter 1: What is Social Media?
Chapter 2: Get Social Media Ready
Chapter 3: Flagging a Ride: Finding the Right Bloggers and Communities
Chapter 4: Netiquette: Miss Manners for the Web
Chapter 5: Stick Out Your Thumb: Devising Your Pitch
Chapter 6: Measuring Success: How to Monitor the Web
Chapter 7: Is Social Media Marketing Risky Business?
Chapter 8: Damage Control in the Digital Age
Chapter 9: Does MySpace Still Matter?
Chapter 10: Understanding Facebook
Chapter 11: Video Marketing with YouTube and Other Video Sharing Sites
Chapter 12: The Twitter Revolution
Chapter 13: The Power of Crowds: Understanding and Participating in Online Communities
Afterword
Recommended Reading
Index