George Lois: The Big Idea: On Creating the Big Idea

September 15, 2008|
George Lois: The Big Idea: On Creating the Big Idea by George Lois
$66.14 
$97.99
Paper over Board
Earn 331 plum® points
Buy Online
Ship to an address
Out of stock online.
Pick up in store
To see if pickup is available,
Buy In Store
Not sold in stores
Prices and offers may vary in store

about

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.
Title:George Lois: The Big Idea: On Creating the Big Idea
Format:Paper over Board
Product dimensions:240 pages, 12.4 X 8.9 X 1.1 in
Shipping dimensions:240 pages, 12.4 X 8.9 X 1.1 in
Published:September 15, 2008
Publisher:Assouline Publishing Corporation
Language:English
Appropriate for ages:All ages
ISBN - 13:9782759402991

Look for similar items by category:

Recently Viewed
|