George Lois: The Big Idea: On Creating the Big Idea by George Lois

George Lois: The Big Idea: On Creating the Big Idea

byGeorge Lois

Paper over Board | September 15, 2008

not yet rated|write a review

Pricing and Purchase Info

$76.22 online 
$97.99
Earn 381 plum® points

In stock online

Ships free on orders over $25

Not available in stores

about

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

Details & Specs

Title:George Lois: The Big Idea: On Creating the Big IdeaFormat:Paper over BoardDimensions:240 pages, 12.4 × 8.9 × 1.1 inPublished:September 15, 2008Publisher:Assouline Publishing CorporationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:2759402991

ISBN - 13:9782759402991

Customer Reviews of George Lois: The Big Idea: On Creating the Big Idea

Reviews