Growing Up Digital: The Rise Of The Net Generation by Don Tapscott

Growing Up Digital: The Rise Of The Net Generation

byDon Tapscott

Paperback | July 5, 1999

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The bestselling book announcing the arrival of the NetGeneration--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business.

Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a "tsunami" that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will "lap" their parents and leave them behind.

The book also demonstrates the common characteristics of the N-Generation:
acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technologythan the adults around them.

About The Author

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world’s leading technology, manufac...

Details & Specs

Title:Growing Up Digital: The Rise Of The Net GenerationFormat:PaperbackDimensions:336 pages, 9.1 × 6.01 × 0.86 inPublished:July 5, 1999Publisher:McGrawLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071347984

ISBN - 13:9780071347983

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From Our Editors

Discover why the future is in the hands of Internet users in this thought-provoking guide. Growing Up Digital: The Rise of the Net Generation illustrates the different ways this generation of on-line devotees will influence the future - any business wanting to succeed will have to reach this demographic. Learn how businesses may win over this group, winning themselves tidy profits, with the impeccable advice of Don Tapscott, author of The Digital Economy: Paradigm Shift.