The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line by Kari Chapin

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

byKari Chapin

Paperback | February 27, 2010

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about

Make money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you’ve always craved. 

About The Author

Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She is known for her effective coaching style and distinctive,...

Details & Specs

Title:The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-LineFormat:PaperbackDimensions:224 pages, 7.5 × 6.5 × 0.56 inPublished:February 27, 2010Publisher:Storey Publishing, LLCLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1603424776

ISBN - 13:9781603424776

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Extra Content

Table of Contents

Introduction
My (All New!) Creative Collective


Part 1 Getting to Know Yourself and Your Business

Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality

Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo

Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help

Part 2 Spreading the Word -- and Images

Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key

Chapter 5: Your Craft Community
Making Connections, Online Communities, Reaching Out to Your Fellow Crafters

 

Chapter 6: Blogging

Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter

 

Chapter 7: Advertising and Publicity

Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media


Chapter 8: Social Media
Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video

Part 3 Getting Down to Selling

Chapter 9: The Craft Fair Scene
First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair

Chapter 10: Selling in Online Stores
Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments

Chapter 11: Selling In Brick-and-Mortor Stores
Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment

Chapter 12: Get Creative: Other Selling Options and Opportunities
Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns

Parting Advice
Resources
Index

 

 

 

Editorial Reviews

"For folks who create unique things with a view to getting paid, this book should prove quite useful...for makers at any stage, from just-thinking-about-it to ready-to-quit-my-day-job."