Package Design Workbook: The Art and Science of Successful Packaging

Paperback | June 1, 2011

bySteven Dupuis, John Silva

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The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.

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From the Publisher

The Art and Science of Successful PackagingThis comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special consid...

Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part...
Format:PaperbackDimensions:240 pages, 9.12 × 9.12 × 0.75 inPublished:June 1, 2011Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1592537081

ISBN - 13:9781592537082

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