Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior

Paperback | May 1, 2012

bySteven Heller, Mirko Ilic

not yet rated|write a review

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

Pricing and Purchase Info

$44.00

Out of stock online

From the Publisher

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise c...

For 33 years, Steven Heller was an art director at the New York Times, originally on the OpEd Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the ...

other books by Steven Heller

Typography Sketchbooks
Typography Sketchbooks

Paperback|Dec 21 2011

$41.66 online$57.00list price(save 26%)
The Graphic Design Idea Book: Inspiration From 50 Masters
The Graphic Design Idea Book: Inspiration From 50 Maste...

Paperback|May 10 2016

$24.94 online$25.95list price
100 Ideas that Changed Graphic Design
100 Ideas that Changed Graphic Design

Paperback|Apr 4 2012

$30.22 online$41.95list price(save 27%)
see all books by Steven Heller
Format:PaperbackDimensions:224 pages, 9.25 × 9.25 × 0.75 inPublished:May 1, 2012Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1592537669

ISBN - 13:9781592537662

Reviews

Extra Content

Table of Contents

Introduction: Stop, Go, Read This!

Chapter 1: Inform – Graphic design focuses our eyes and mind on what is already instinctively hardwired.

Chapter 2: Advocate – The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.

Chapter 3: Play – Play adds dimension to design, enabling the viewer to have more active participation in it.

Chapter 4: Caution – Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.

Chapter 5: Entertain – Much graphic design cannot afford neutrality; it must grab attention in crowded environments.

Chapter 6: Express – A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.

Chapter 7: Educate – Graphic design arguably is itself a grand portal to the process of education.

Chapter 8: Transform – Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.

About the Authors

Acknowledgments