Identity Designed: The Definitive Guide To Visual Branding by David AireyIdentity Designed: The Definitive Guide To Visual Branding by David Airey

Identity Designed: The Definitive Guide To Visual Branding

byDavid Airey

Paper over Board | January 22, 2019

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business,Identity Designedis the definitive guide to visual branding.

Writtenby best-selling writer and renowned designer David Airey,Identity Designedformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliberprojects from a variety of the world''s most talented design studios.

You''ll see thehistory and importance of branding, a contemporary assessment ofbest practices, and how there''s always more than one way toexceed client expectations. You''ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

Identity Designedis a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of howgood design is good business.

David Aireyis an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet:,, and David''s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is a...
Title:Identity Designed: The Definitive Guide To Visual BrandingFormat:Paper over BoardProduct dimensions:288 pages, 10.25 X 8.75 X 1 inShipping dimensions:288 pages, 10.25 X 8.75 X 1 inPublished:January 22, 2019Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1631595946

ISBN - 13:9781631595943

Appropriate for ages: All ages

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Editorial Reviews

David Airey has a keen eye for design around the world and a commitment to design excellence. There are gems of original work throughout this book with insightful analysis about what makes each an effective solution.
- Sagi Haviv, Chermayeff & Geismar & Haviv