Ikonica: A Field Guide to Canada's Brandscape by Jeanette HannaIkonica: A Field Guide to Canada's Brandscape by Jeanette Hanna

Ikonica: A Field Guide to Canada's Brandscape

byJeanette HannaContribution byAlan Middleton

Paperback | June 5, 2008

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A stylish, provocative look at the tremendous-often invisible-success of Canada's greatest brands.

Ikonica is the first exploration of Canada's rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country's best-known brands, from the Hudson's Bay Company to Blackberry. This visually stunning tour of Canada's branding environment highlights the prime movers, the triumphs and the failures.

Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like the Four Seasons Hotels to domestic upstarts like WestJet. The heart of the book is more than thirty interviews with a "who's who" of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain) and William Thorsell (Royal Ontario Museum). The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace.

Jeannette Hanna is vice-president, brand strategy, and co-founder of the leading corporate branding and design agency Cundari SFP (formerly Spencer Francey Peters). An internationally recognized writer and speaker, Jeannette lectures frequently on brand management issues at conferences and business schools across North America. Alan ...
Title:Ikonica: A Field Guide to Canada's BrandscapeFormat:PaperbackDimensions:224 pages, 10 × 8 × 1 inPublished:June 5, 2008Publisher:Douglas And McIntyre (2013) Ltd.Language:English

The following ISBNs are associated with this title:

ISBN - 10:1553652754

ISBN - 13:9781553652755


Table of Contents

PrefaceIntroductionCHAPTER 1 / / ORIGIN OF THE SPECIES:Historical context highlighting Canada's prime moversand native speciesCHAPTER 2 / / HABITAT 101:Research-based analysis of the ecosystemand its inhabitants (interview: Michael Adams)CHAPTER 3 / / GENIUS LOCI :A primer on our natural resources (interview: Ric Young)CHAPTER 4 / / BRAND EXPIERENCE ATLAS:Executive insights on navigating Canada's brand terrainVox Populi: The role of public services in reflecting Canadian voices and valuesGRANT JOHNSON | FEDERAL IDENTITY PROGRAMJOHN BOZZO | CBCFamily Roots: Three different brands shaped by family tiesFRED SCHAEFFER | McCAIN FOODSLINDA HAYNES | ACE BAKERYDAVID GOODMAN | DYNAMIC FUNDSCommon Ground: Communitarian brands offer something for everyonePAUL HOUSE | TIM HORTONSMICHAEL ARNETT | CANADIAN TIREMovers and Shapers: Contemporary Canuck with worldly flairROBER T SARNE R | ROOT SLES MANDEL BAUM | UMBRAStorytellers: Taking the cultural pulseWILLIAM BOYLE | HARBOUR FRONT CENTREPIER SHANDLING | TORONTO INTERNATIONAL FILM FESTIVALFellow Travellers: Navigating brand building routesROBERT MILTON | AIR CANADARUPERT DUCHESNE | AEROPLANWealth Wonks: Comparing a wealth of alternatives for creating valueSLOAN DINNING | VANCIT YBARBARA STYMIEST | RBCJOHN DOIG | SCOTIABANKMobilizers: Making community connections that countRUSS KISBY | ParticipACT IONJUDITH JOHN | MOUNT SINAI HOSPITALCultural Connectors: Brands as change agentsDIRK MILLER | SIEMENS CANADASTEPHEN GRAHAM | ROGERSLeading Roles: Lessons in leadershipCHAV I VA H ?O S E K | CANADIAN INSTITUT E FOR ADVANCED RESEARCHWI LLIAM THORSELL | ROYAL ONTAR IO MUS EUMCLIVE BEDDOE | WE ST JETPETER ROBINSON | MOUNTAIN EQUIPMENT CO-OPMARIO D'AMICO | CIRQUE DU SOLEIL