Inside The Rolls-royce & Bentley Styling Department 1971 To 2001

byGraham Hull

Hardcover | April 1, 2014

Inside The Rolls-royce & Bentley Styling Department 1971 To 2001 by Graham Hull
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From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.

Graham Hullstudied Industrial Design at Harrow School of Art, and the Central School of Art and Design, London, sponsored by Chrysler UK, under Roy Axe, on the Royal College of Art Automotive Design course. He joined Rolls-Royce and Bentley, Crewe, as as Stylist, in 1971, becoming Chief Stylist and head of Department in 1984. His caree...
Title:Inside The Rolls-royce & Bentley Styling Department 1971 To 2001Format:HardcoverProduct dimensions:176 pages, 10.25 X 8.5 X 0.75 inShipping dimensions:176 pages, 10.25 X 8.5 X 0.75 inPublished:April 1, 2014Publisher:Veloce PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:184584601X

ISBN - 13:9781845846015

Appropriate for ages: All ages

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