Instagram Rules: The Essential Guide To Building Brands, Business And Community

October 27, 2020|
Instagram Rules: The Essential Guide To Building Brands, Business And Community by Jodie Cook
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**WINNER: SALES & MARKETING BOOK OF THE YEAR AT THE 2021 BUSINESS BOOK AWARDS**

'Essential for anyone wanting to take Instagram seriously.' – Alex Wood, Forbes

Boost your business, grow an online community or promote a side-hustle with Instagram Rules

 
Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. 

Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.
  • Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. 
  • Create a personalised Instagram strategy, whatever your business is. 
  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. 
  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.
Whether you’re a complete noviceshort on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.
Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the '50 Great I...
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Title:Instagram Rules: The Essential Guide To Building Brands, Business And Community
Format:Paperback
Product dimensions:256 pages, 8.05 X 6.2 X 1.1 in
Shipping dimensions:256 pages, 8.05 X 6.2 X 1.1 in
Published:October 27, 2020
Publisher:White Lion Publishing
Language:English
Appropriate for ages:All ages
ISBN - 13:9780711251762

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