Mom Inc.

February 22, 2011|
Mom Inc. by Amy Ballon
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From designing better baby shoes all the way to producingerotic videos, mompreneurs have been shaking up theworld of business even while working carpool to carpool. Formany women, self-employment is the answer to the challengeof combining work and family, which is why over 900,000 entrepreneursin Canada are women (many of them moms)-it'sone of the fastest growing segments of the Canadian economy.But starting a successful, lasting business isn't as simple as puttingdown the diaper bag and picking up a briefcase. Drawingon their own experiences as successful mompreneurs and thatof mompreneurs across Canada and the U.S., Amy Ballon andDanielle Botterell cover all the bases:

. Deciding to take the plunge-is mompreneurship the answer?
. Researching your business idea and developing a businessand marketing plan
. Navigating the early stages of planning and financing
. Balancing your business and family in the early stages and asyour business (and child) grows
. Handling surprises and setbacks and managing growth

With informative sidebars and tips from Rebecca Reuber,Canada's leading expert on entrepreneurship, Mom Inc. is afriendly and hands-on look at the truth about mompreneurshipand the challenges of juggling business and family, and an authoritativeguide on how to start and run a successful business.

AMY BALLON and DANIELLE BOTTERELL are the cofounders of Admiral Road Designs and mothers of five young children. Previously, Amy worked as a strategic management consultant.
Title:Mom Inc.Format:PaperbackProduct dimensions:336 pages, 8.75 X 6.35 X 1 inShipping dimensions:336 pages, 8.75 X 6.35 X 1 inPublished:February 22, 2011Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1554686261

ISBN - 13:9781554686261

Appropriate for ages: All ages

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